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Prime Day is Amazon’s biggest annual sale event – but what is it, when will it be, and what kind of deals can you expect? We’ve got you covered.
Ah, online shopping. We’ve all been doing a lot of it lately, but now’s certainly not the time to slow down – because as we speed towards the end of the year, we’re headed straight for the holiday season and all the fantastic sale events that come with it. And our eyes are on firmly places on Amazon’s Australian site.
Why? Because thanks to the retailer there’s a huge shopping event on the horizon to help you score some amazing discounts on technology, home appliances, fitness gear, healthy and beauty products and just about anything else you could imagine.
You may not be familiar with it because it hasn’t been around for too long – but Amazon Prime Day is on its way, and we’re here to explain everything you could ever need to know about it.
What is Amazon Prime Day?
For those who are unacquainted, it’s all explained on the Amazon website: “Prime Day is an annual deal event exclusively for Prime members, delivering two days of special savings on tons of items”.
Basically, Prime Day rewards people who are subscribed Amazon Prime members with a bunch of amazing discounts and deals across their extensive website. That can include anything from electronics, to fitness gear, to beauty products, to home appliances and more. It’s Amazon’s biggest sale event of the year – yep, bigger than Black Friday or Boxing Day or any of the others – so if you’re a bargain hunter looking for some discounted retail therapy, it’s an ideal time to shop.
When is Amazon Prime Day?
In past years, Prime Day has taken place in July or August, but this year it’s been postponed (because what hasn’t been this year). There’s a lot of speculation that it’ll all go down in October, but the official word from Amazon is that the date is TBA. It’s definitely still happening this year though, so we’ll be sure to update as soon as we hear more.
Does Australia have Prime Day?
Amazon may be an American retailer but yes, Aussies can get in on the Prime Day goodness too!
We first got a taste of Prime Day in 2018, when there was a 24-hour sale, but things really ramped up last year as it turned into a huge 65-hour event. According to Hitwise, the 2019 Prime Day saw more than 340,000 Australians visiting Amazon each day of the event, 40,000 of whom took advantage of the deals and hit “add to cart”. Like we said, the details for this year are still fuzzy, but we’re sure it’ll be another huge day (or days!) of enviable discounts.
What kind of deals are on offer on Prime Day?
Amazon is well-known for stocking everything from A to Z, so the sale event is sure to have something to tempt just about everyone.
The biggest deals on offer are for Amazon-branded products – we’re talking Echo and Alexa smart speakers, Kindle e-Readers, and Ring home security devices. If you’ve had your eye on any of those, Prime Day is the best time to buy, because it’s when their prices will be at the lowest they’ll ever be – potentially up to 35 percent off the full price.
Hitwise reported that last year’s Prime Day saw electronics and computers, home and garden, and books and Audible categories thriving. Health and beauty products were also in high demand, with page views increased by 428 percent during the sales – so if you’re after a new cleanser or bougie serum, keep an eye out for some great deals available.
Based on last year’s stats, you can also expect to see great tech deals available from brands like Samsung, SoundPEATS, Sony, Garmin and Philips on Prime Day. With those brands dropping prices on Amazon for the event, you should be able to find some amazing discounts on phones, smartwatches, headphones, fitness trackers and even TVs.
How do you join Amazon Prime?
If you’re chomping at the bit to take advantage of the discounts on offer, you’ll have to sign up as an Amazon Prime member first – which you can do by heading to the Prime sign up page here.
A monthly account will set you back $6.99 a month, or you can get a bit of a cheaper deal by signing up on a yearly basis for $59 annually. You also get to start with a 30-day free trial (which you could totally just time to coincide with Prime Day, if you so desired!).
Being a Prime Member does give you some additional benefits to Prime Day discounts – you get free expedited two-day delivery on eligible domestic items and free international standard delivery on orders over $49. You also get early access to lightning deals and exclusive access to other special shopping events, plus you get access to free e-books of every genre, from novels to self-help to cookbooks and more.
Where did Prime Day come from?
Like Amazon itself, Prime Day started in the United States. Originally, it kicked off in 2015 as a celebration of the company’s 20th anniversary, but since then it has become the brand’s biggest sale period that provides Prime members with exclusive discounts on a bunch of covetable items. It’s scale is so big in fact, that it rivals the other huge American-imported sale events, Black Friday and Cyber Monday.
Looking for more online shopping deals? Check out all the beauty trends and products Aussies can’t stop buying since COVID. Plus, read up on the wild history of the Black Friday sales.
All products featured in this article are selected by our editors, who don’t play favourites. If you buy something, we may get a cut of the sale.